Cairo - Mubasher: U Consumer Finance (Valu) has joined forces with MobileMasr to launch the first peer-to-peer (P2P) buy-now, pay-later (BNPL) service for pre-owned smartphones in Egypt, according to a press release.
The services enable individuals to securely buy and sell mobile phones directly from one another using Valu’s payment plans and MobileMasr’s patented diagnostic technology.
The transaction includes product verification, identity cross-verification with location validation, secure QR code checkout, and auto-generated e-contracts that protect both parties.
The launch also reduces electronic waste, supporting the environmental sustainability goals.
Valu will integrate its BNPL platform, U, with MobileMasr, Egypt’s first tech-driven platform for second-hand electronics, introducing an entirely new way of transacting in the country’s P2P economy.
Walid Hassouna, CEO of Valu, said: “This partnership with MobileMasr reinforces Valu’s mission to empower individuals with innovative financial solutions that go beyond traditional retail. For the first time, Egyptians can now transact safely among themselves while enjoying the flexibility of BNPL — a true market disruptor that opens up endless opportunities.”
Wael El Ashry, Founder and CEO of MobileMasr, commented: “Partnering with Valu to launch P2P (peer-to-peer) BNPL transactions is a natural next step in our mission to make second-hand electronics safe, simple, and financed.”
Through this collaboration, Valu will be able to go beyond the traditional merchant-focused BNPL model and tap into the P2P market.
Earlier this month, the EGX-listed company rolled out its digital onboarding feature on noon to promote financial inclusion.
