Cairo - Mubasher: U Consumer Finance (Valu) has entered into a partnership with Dubai Phone to allow customers to activate their account and pay with Valu through the Dubai Phone application, according to a press release.
This will enable users who are not yet Valu customers to seamlessly activate their Valu account and gain instant access to flexible payment solutions without visiting a branch or submitting physical documents.
Meanwhile, customers browsing Dubai Phone’s app are able to select their desired products and choose Valu as their payment method at checkout.
In case they do not have a Valu account, they are instantly guided through a quick onboarding journey within the same interface, allowing them to complete their purchase in real time.
This collaboration aligns with the EGX-listed company’s efforts to expand its data ecosystem and strengthen its embedded and seamless finance capabilities, while accelerating financial inclusion across Egypt.
Value’s CEO Walid Hassouna commented: “This partnership marks an important milestone in our journey to make financial services more accessible, seamless, and embedded into customers’ everyday experiences. By enabling a full digital on-app onboarding experience for Dubai Phone’s customers, we are expanding our reach and empowering more consumers with instant, flexible financing solutions.”
The CEO of Dubai Phone, Mostafa Salah, said: “This collaboration allows us to integrate flexible payment solutions directly within the Dubai Phone app, enabling our customers to shop smarter and more conveniently. It also supports our ongoing strategy to enhance our digital ecosystem and deliver innovative, customer-centric solutions that meet the evolving needs of the market.”
Valu closed 2025 with 71% year-on-year (YoY) higher revenues valued at EGP 5.60 billion.
