Cairo – Mubasher: Egypt’s leading digital financial platform Telda has officially launched its securities investment service, allowing users to invest directly in the Egyptian Exchange (EGX) and various investment funds through the app.
The new feature will eliminate the need for traditional brokers or complex procedures, according to a press release.
Such a move made Telda the first app in Egypt to unify payments, card issuance, and securities trading within a single digital platform.
The service aims to democratize finance and offer a simplified investment experience tailored for a broad audience, specifically targeting those new to financial markets.
Meanwhile, users can track stock prices in real time, easily execute buy and sell orders, and subscribe to investment fund units without any commissions, fees nor subscription.
Under its Telda’s ‘digital-first’ strategy, users can open an investment account within minutes using only their national ID card, without the need for physical branch visits.
Ahmed Sabbah, CEO of Telda, commented: “We launched the app with an ambitious vision to redefine the financial services experience in Egypt by simplifying it and making it more inclusive and accessible.”
He added: “The launch of our investment services represents a qualitative leap in our journey, as we move from facilitating everyday transactions to empowering individuals to build their wealth effectively and sustainably.”
The CEO highlighted: “Our goal is to empower millions of Egyptians to make more informed financial decisions and give them real and immediate control over their money, enhancing their ability to plan for their financial future with confidence and independence.”
The service aligns with Telda’s vision to promote financial inclusion in Egypt by making simple and secure investment tools available to millions of users.
The company also seeks to enable individuals to manage and invest their money without requiring advanced financial expertise, opening the door for new segments to enter the capital market.
