Riyadh - Mubasher: Riyadh Air has signed a strategic partnership agreement with Artefact, a global consultancy in data and AI transformation services.
The agreement aims to integrate AI applications in the aviation industry using cutting-edge cloud and AI technologies, according to a press release.
The partnership with Artefact will build Riyadh Air’s data analytics platform and develop AI solutions across its main business and corporate functions, which will enable the carrier to hyper-personalise its guest experience and improve services.
It will also enable Riyadh Air to optimise its flight and ground operations through real-time data insights and predictions and launch fit-for-purpose offerings of Air and non-air products through highly efficient and targeted sales channels.
Abe Dev, Vice President of Digital & Innovation at Riyadh Air, said: "Our partnership with Artefact signifies Riyadh Air's dedication to leveraging cutting-edge technologies to enhance guest experiences at every stage and every moment of their journey."
“This partnership with Artefact builds upon our recent collaborations with leaders in the aviation industry. Through AI integration, we aim to redefine travel standards, offering personalised, seamless digital-first experience to our guests ahead of our maiden flight in 2025,” Dev added.
Rahul Arya, CEO and Managing Partner of Artefact MENA, commented: "Our partnership with Riyadh Air marks a significant milestone in our commitment to pioneering AI solutions tailored to the unique needs of the aviation industry.”
Arya noted: “By combining Riyadh Air's forward-thinking approach with Artefact's expertise in data and AI solutions, we're poised to set new standards for innovation in the airline sector."
Riyadh Air, scheduled for its inaugural flight in 2025, promises to redefine the future of air travel and surpass travellers' expectations.
With a steadfast commitment to innovation, Riyadh Air strives to establish unprecedented industry benchmarks, linking the Kingdom to more than 100 global destinations.
This initiative aligns with the goals of the National Aviation Strategy and National Tourism Strategy, aiming to attract 330 million annual visitors to the Kingdom by 2030.
