UAE - Mubasher: Abu Dhabi-based Mubadala Investment Company has invested in San Francisco-based Medallia, a customer feedback management software platform, alongside Thoma Bravo, a software investment firm.
The minority co-investment was completed in connection with Thoma Bravo’s recent acquisition of Medallia on 29 October in a transaction valued at $6.4 billion, according to a press release on Wednesday.
Established in 2001, Medallia obtains experience data from customers across multiple channels and analyse it through the company’s AI and machine learning technology to enhance business actions and outcomes.
