Cairo – Mubasher: MENA's first enterprise e-commerce technology startup el-dokan has successfully raised a $550,000 pre-seed round.
The round was led by a cluster of local and regional investors, including EFG EV and Flat6Labs, 500 Global, and Hala Ventures, according to a press release on Monday.
Launched in 2020, el-dokan mainly targets large retailers and chain stores seeking to expand their e-commerce market share, increase sales and operation automation. Besides, it targets software firms and developers that work directly with enterprises looking to build their e-commerce stores in a fast and cost-efficient way.
Utilising headless e-commerce technology, the Egypt-based startup provides optimal technology infrastructure that enables tech teams to develop highly customizable e-commerce with maximum flexibility.
Co-founder and CEO of el-dokan, Ahmed Maher, attributed the company's ability to earn the trust of investors and close its pre-seed round mainly to the fact that it is one of a few companies focusing on building advanced software using state-of-the-art technologies such as headless, composable e-commerce architecture.
For his part, Chief Technology Officer (CTO) and Co-founder of el-dokan, Mohamed Yousry, said: “We are now serving a global roster of clients such as Procter & Gamble (P&G), Misr Pharmacies, Mobily, Zahran stores and Apple Premium seller Switch Plus, along with grocery delivery app Appetito, among others. And this is a testament to the ability of regionally-based tech startups to develop leading-edge technologies trusted by large, international brands and compete with global counterparts."
