Cairo - Mubasher: Crédit Agricole Egypt Foundation, the social development arm of Crédit Agricole Egypt, unveiled a rebranding in line with its mission to promote social impact and sustainable development.
The new logo reflects the foundation’s focus on education, health, social entrepreneurship, and environment and community development, according to a press release.
Through partnerships with leading organizations, the foundation supports projects aligned with its core priorities.
In education, it provides vocational training and talent development in arts, science, and technology.
On the health front, it organizes medical convoys to serve underprivileged children.
Its social entrepreneurship programs equip women and youth with small business skills, technical training, and seed funding to launch micro-projects.
In environment and community development, it implements solar-powered agricultural solutions and waste management initiatives in the Delta region, and expands water networks in Upper Egypt.
Jean-Pierre Trinelle, Chairman of the Foundation’s Board of Trustees, said the rebrand represents the foundation’s vision to “improve healthcare, fight poverty, empower youth and advance environmental protection.”
He added: “To date, our projects have benefited 125,000 individuals through over EGP 140 million invested in developmental projects.”
Hassan Serag El Din, Managing Director of Crédit Agricole Foundation, highlighted the significance of the new brand identity, saying: "Our new logo is more than just an emblem. It reflects our journey, aspirations, and commitment to building a better future."
"As we start this new chapter, we remain committed to expanding our reach, by partnering with NGOs and the private sector to amplify the impact of our development efforts across underserved communities, in line with Egypt Vision 2030," Serag El-Din added.
In the first three months (3M) of 2025, Crédit Agricole Egypt reported lower consolidated net profits at EGP 1.86 billion, compared with EGP 2.28 billion in the same period a year ago.
