Cairo - Mubasher: Contact Financial Holding has partnered with noon Payments to strengthen Egypt’s digital payment landscape, while expanding access to seamless, innovative, and customer-centric financial solutions across the market.
This partnership will leverage ContactNow and Contact Pay’s services to offer flexible and secure payment services, boosting financial accessibility and improving both merchants’ and customers’ journey, according to a press release.
It will allow noon Payments’ merchants to deploy Contact’s financing services as a convenient payment method, smoothing the purchasing process and providing multiple payment options.
The collaboration also introduces a fully digitized financing experience for consumers by enabling the buy now, pay later (BNPL) service through ContactNow app.
Additionally, noon Payments is integrated as a digital payment gateway within ContactNow app, enabling Contact clients to pay installments, bills, and subscriptions using a wide range of secure digital payment methods.
Ahmed Abdel Hakim, Managing Director of Contact Pay, said: “We see this as a major step forward in reshaping the digital payments landscape in Egypt by delivering seamless, secure, and customer-centric payment solutions that align with modern consumer expectations.”
Ahmed El Moselhy – Business Director at Contact Now, commented: “By integrating BNPL services into the noon platform, we’re not only simplifying the customer financing and shopping experience and helping them manage spending without upfront costs.”
Contact recently disclosed its consolidated financial results for the first quarter (Q1) of 2025, recording 306% year-on-year (YoY) higher net income at EGP 59 million, versus EGP 14 million.
