UAE - Mubasher: Bloomberg Media Studios, a branded content division, has launched its first creative hub in Dubai to expand its presence in the Middle East and Africa.
The new regional studio seeks to provide integrated partnership opportunities and data-backed creative content, working alongside the Bloomberg Media commercial team in Dubai, according to a press release on Tuesday.
This launch is in line with Bloomberg’s continuous media expansion in the region, which includes added localised platforms, content, and regional talent.
The Global Chief Commercial Officer of Bloomberg Media, Stephen Colvin, said: "The creation of a studio in the Middle East and Africa is an important addition to our other studios in New York, London, and Singapore and will allow us to successfully fulfill the demand for our unique data-driven and purpose-focused brand storytelling."
The Global Head of Bloomberg Media Studios, Ashish Verma, commented: "Our new studio in the UAE will be a place to enhance our collaborations with the Middle East and Africa’s most ambitious companies to deliver high-quality content that reaches a global, influential audience."
