Riyadh - Mubasher: Saudi e-commerce platform Aya has raised $7 million (SAR 26 million) in a Series A round led by RAED Ventures, according to a press release.
Sanabil Investments, a wholly owned company of PIF, participated in the transaction along with Nuwa Capital, Joa Capital, Khwarizmi Ventures, and other investors.
The new funding will support Aya’s next phase of growth, enabling the startup to expand into new product categories and scale its model across broader fashion and lifestyle segments.
Founded in 2024 by Munira Al Kadi and Abdulrahman Al Ammar, Aya operates a demand-driven fashion platform, testing more than 700 designs monthly and producing based on real-time customer engagement.
Aya initially validated its model within the $3 billion abaya market and has rapidly expanded its operations, growing to more than 60 team members that serve over 100,000 customers.
