Riyadh — Mubasher: Arabian Plastic Industrial Company (APICO) is launching its new visual identity as a strategic move intended to strengthen its brand presence and communication identity, according to a bourse filing.
APICO stated that the rebranding aligns with its future ambitions and institutional development plans to solidify its leadership position within the plastics manufacturing sector.
The update includes a new logo and brand identity that will be utilized across the company’s various activities and products.
Furthermore, APICO emphasized that this change is strictly limited to the visual branding and does not involve any modification to the company’s legal name as registered in the commercial registry.
The rebranding initiative is part of a broader effort to reflect the company’s commitment to high-quality standards and its core corporate values.
APICO said it continues to focus on its expansion strategy while maintaining the same institutional mission that governs its manufacturing operations.
