Cairo – Mubasher: Financial technology powerhouse Valu, listed as U Consumer Finance, has entered into a strategic partnership with Tactful AI, a regional platform focused on in AI-powered customer experience transformation, according to a press release.
The collaboration is aimed at delivering faster, smarter, and more personalized customer interactions across Valu’s digital ecosystem while reflecting a broader evolution within Egypt’s technology ecosystem and highlighting how locally founded companies are developing globally competitive solutions tailored to regional markets.
Valu will leverage Tactful AI’s capabilities to unify and automate customer engagement across multiple touchpoints, including WhatsApp, its website, mobile application, and social media channels.
Moreover, the platform will provide Valu with deeper insights into customer interactions, enabling faster response times, reduced operational friction, and an enhanced customer journey while maintaining a strong human touch.
Co-Founder and CEO of Tactful AI, Mohamed Elmasry, said: “We are proud to partner with a homegrown fintech powerhouse like Valu as it continues to scale its vision of inclusive and accessible finance across the region.”
Elmasry elaborated: “This partnership goes beyond technology; it represents a shared commitment to raising the standard of customer experience in financial services. With Tactful AI, Valu can accelerate its services, engage smarter, and gain deeper insights into customer needs at every interaction.”
Tactful AI was founded in Egypt and is currently operating across the Middle East, Africa, the UK, and Europe. Its goal is to deliver an advanced, agentic customer experience platform that combines real-time conversational analytics, AI-powered engagement tools, a no-code automation studio, and unified omnichannel engagement and journey insights.
Deputy CEO of Valu, Mohamed Mounir, noted: “At Valu, our customers remain at the core of everything we do. As we continue to expand and innovate, we are investing in intelligent platforms that enable us to anticipate customer needs and respond proactively and seamlessly across all channels.”
Mounir concluded: “Tactful AI’s solution empowers us to deliver this with greater precision, scalability, and regional relevance.”
The AI-powered platform enables organizations to enhance customer satisfaction while improving operational agility and efficiency.
Earlier in December, Valu concluded its 20th securitized bond issuance at a value of EGP 1.10 billion, which marked the first issuance under the company’s new eighth securitization program.
